2019–2021

Earlier projects

UX, product and identity work from earlier in my career

The Upside
The Upside 2020–2021
End-to-end UX redesign of an exclusive professional network
Full UX overhaul of a members-only professional network: research, personas, information architecture, and a high-fidelity prototype from scratch.
Product DesignUX Research
Fitness App
Motivate · Academic Project 2019–2020
Designing a fitness habit, not just an app
Designed a mobile fitness app that uses behavioural science to build lasting habits rather than only log workouts.
Mobile AppUX/UI
Icons
Personal / iOS 2020
Custom iOS icon system, 37 icons in dark & light
Designed a cohesive set of 37 custom iOS icons with full dark and light variants, each one pixel-perfect and consistent across the system.
Icon DesignIllustration
GVC
Global Venture Catalyst 2020
Brand identity and website built in one week
Logo, identity system, full website, and four audience-specific print flyers for a global entrepreneurship platform, from zero to launched in seven days.
Brand IdentityWeb Design
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